Part A — Candidate Assessment Questions
Answer each question in your own words. There are no right or wrong answers — we're assessing your approach and thinking.
1. How would you identify and generate leads from doctors for PRED Care?
2. What marketing channels would you use to reach doctors and clinics? Explain why you would choose those channels.
3. If you were given a target of generating 100 qualified doctor leads in one month, how would you achieve it?
4. A doctor is already using another clinic management/EMR software. How would you convince the doctor to consider PRED Care?
5. A doctor says, "I don't need software. I am managing my practice manually." How would you respond?
6. What would be your approach from lead generation → contacting the doctor → demo → follow-up → conversion?
7. How would you identify whether a doctor is a genuine potential customer or just a general enquiry?
8. What KPIs would you use to measure your performance as a Marketing Executive?
9. You contacted 100 doctors. 30 responded, 15 attended a demo, but only 2 purchased. How would you analyse this situation and improve the conversion rate?
10. A doctor attended a PRED Care demo but has not purchased the product. What would be your follow-up strategy?
11. How would you create a referral strategy where existing PRED Care doctors refer other doctors?
12. Write a short WhatsApp message introducing PRED Care to a doctor and requesting a 15-minute demo.
13. Write a short cold-call opening script for a doctor who has never heard of PRED Care.
14. If you joined PRED Care tomorrow, what would your first 30 days of marketing and lead-generation activities look like?
15. What do you think are the biggest challenges in selling healthcare software to doctors, and how would you overcome them?
16. What is the difference between a lead, qualified lead, prospect and converted customer?
17. What targets would you set for yourself for your first three months in this role?
18. How would you approach a doctor for the first time through a phone call? Explain how you would start the conversation.