Part A — Candidate Assessment Questions
Answer each question in your own words. There are no right or wrong answers — we're assessing your approach and thinking.
1. How would you identify and generate leads from doctors for PRED Care?
2. What marketing channels would you use to reach doctors and clinics? Explain why you would choose those channels.
3. If you were given a target of generating 100 qualified doctor leads in one month, how would you achieve it?
4. A doctor is already using another clinic management/EMR software. How would you convince the doctor to consider PRED Care?
5. A doctor says, "I don't need software. I am managing my practice manually." How would you respond?
6. What would be your approach from lead generation → contacting the doctor → demo → follow-up → conversion?
7. How would you identify whether a doctor is a genuine potential customer or just a general enquiry?
8. What KPIs would you use to measure your performance as a Marketing Executive?
9. You contacted 100 doctors. 30 responded, 15 attended a demo, but only 2 purchased. How would you analyse this situation and improve the conversion rate?
10. A doctor attended a PRED Care demo but has not purchased the product. What would be your follow-up strategy?
11. How would you create a referral strategy where existing PRED Care doctors refer other doctors?
12. Write a short WhatsApp message introducing PRED Care to a doctor and requesting a 15-minute demo.
13. Write a short cold-call opening script for a doctor who has never heard of PRED Care.
14. If you joined PRED Care tomorrow, what would your first 30 days of marketing and lead-generation activities look like?
15. What do you think are the biggest challenges in selling healthcare software to doctors, and how would you overcome them?
16. What is the difference between a lead, qualified lead, prospect and converted customer?
17. What targets would you set for yourself for your first three months in this role?
18. How would you approach a doctor for the first time through a phone call? Explain how you would start the conversation.
Part B — Practical Assignment
Prepare a 7-day marketing and lead-generation plan for PRED Care. For each day, fill in the fields below — avoid generic answers such as "generate leads" or "do marketing."
Day 1
Daily Objective
What do you want to achieve on this particular day?
Specific Activities
Describe the actual activities you would carry out.
Approach / Pitch
How would you introduce PRED Care and create interest among potential customers?
Follow-up Strategy
How would you follow up with the leads generated? Mention the timing and method of follow-up.
Day 2
Daily Objective
What do you want to achieve on this particular day?
Specific Activities
Describe the actual activities you would carry out.
Approach / Pitch
How would you introduce PRED Care and create interest among potential customers?
Follow-up Strategy
How would you follow up with the leads generated? Mention the timing and method of follow-up.
Day 3
Daily Objective
What do you want to achieve on this particular day?
Specific Activities
Describe the actual activities you would carry out.
Approach / Pitch
How would you introduce PRED Care and create interest among potential customers?
Follow-up Strategy
How would you follow up with the leads generated? Mention the timing and method of follow-up.
Day 4
Daily Objective
What do you want to achieve on this particular day?
Specific Activities
Describe the actual activities you would carry out.
Approach / Pitch
How would you introduce PRED Care and create interest among potential customers?
Follow-up Strategy
How would you follow up with the leads generated? Mention the timing and method of follow-up.
Day 5
Daily Objective
What do you want to achieve on this particular day?
Specific Activities
Describe the actual activities you would carry out.
Approach / Pitch
How would you introduce PRED Care and create interest among potential customers?
Follow-up Strategy
How would you follow up with the leads generated? Mention the timing and method of follow-up.
Day 6
Daily Objective
What do you want to achieve on this particular day?
Specific Activities
Describe the actual activities you would carry out.
Approach / Pitch
How would you introduce PRED Care and create interest among potential customers?
Follow-up Strategy
How would you follow up with the leads generated? Mention the timing and method of follow-up.
Day 7
Daily Objective
What do you want to achieve on this particular day?
Specific Activities
Describe the actual activities you would carry out.
Approach / Pitch
How would you introduce PRED Care and create interest among potential customers?
Follow-up Strategy
How would you follow up with the leads generated? Mention the timing and method of follow-up.
7. Demo Target
How many product demonstrations would you aim to schedule during the week?
8. Conversion Target
How many paying customers would you realistically expect to acquire by the end of the first week?
9. Daily Tracking & Measurement
What numbers or KPIs would you record at the end of each day to determine whether your activities were successful?
10. End-of-Week Review
At the end of the 7 days, how would you evaluate what worked, what did not work, and what you would change for the following week?
Part C — Personal, Work Style & Career Assessment
Please answer the following questions honestly and in detail. There are no right or wrong answers. We would like to understand your personality, career goals, working style and how you see yourself contributing to PRED Solutions.
1. Why do you want to join PRED Solutions?
What interests you about the company, the role and the opportunity?
2. What are your three strongest qualities?
Explain how you use each of these strengths in your professional work.
3. What are your three weaknesses or areas you need to improve?
What are you currently doing to overcome or improve these weaknesses?
4. How well do you work under pressure?
Describe a situation where you had to work under significant pressure and how you handled it.
5. How do you handle failure or rejection?
In marketing and sales, many leads may not convert. How would you deal with repeated rejection while continuing to perform?
6. Where do you see yourself one year from now?
If you want to become a team leader, what would you do during your first year to demonstrate that you are ready for that responsibility?
7. What is your personal and professional goal?
Do you believe you can achieve this goal by working with PRED Solutions? If yes, explain how you would use this opportunity to work towards your goal.
8. What is the highest monthly target you have achieved in your career so far?
Please mention the target, actual achievement and, if applicable, the revenue generated.
9. Do you enjoy working in a challenging environment?
Describe how you would react when you face a difficult situation, business crisis or a target that appears difficult to achieve.
10. How would you describe yourself as a person?
Would you consider yourself optimistic and positive? Give an example of how your attitude has helped you overcome a difficult situation.
11. As a Marketing Executive, how would you become an important asset to PRED Solutions?
What specific value do you believe you can bring to the company?
12. How do you work with other team members?
How would you handle disagreements, differences of opinion or situations where another team member is not cooperating?
13. Are you willing to take responsibility beyond your assigned tasks when required?
Give an example of a situation where you took ownership of something that was not strictly part of your responsibility.
14. Are you a learner?
How do you keep yourself updated with new marketing techniques, technologies, tools and industry trends?
15. How important is it to learn from your mistakes?
Describe a professional mistake or failure that taught you an important lesson and explain what you changed afterwards.
16. How do you respond to feedback from your manager?
If you strongly disagree with the feedback, how would you handle the situation?
17. What motivates you to perform better — money, recognition, career growth, learning, responsibility, competition or something else?
Explain your answer.
18. If you are given a target that you believe is unrealistic, what would you do?
Would you accept the target, question it, negotiate it, or find a way to achieve it? Explain your approach.
19. If you joined PRED Solutions and were given six months to prove yourself, what would you want to achieve by the end of those six months?
20. Why should PRED Solutions select you over another candidate with similar marketing experience?